Industry experts predict a resurgence of Direct Mail usage during 2010 as demand for ever-more targeted communication grows.

The increasing cost-effectiveness of DM, its targeting potential and improved green credentials are the main drivers behind the experts’ “bumper year” forecast for DM in 2010.

Other influences driving a return to DM include improvements in personalisation and results tracking and an increase in the use of DM as part of an integrated communications strategy.

A recent poll of LinkedIn business users, carried out between December 2009 and January 2010, asked: “Do you agree that 2010 will see an increased use for a Direct Mail channel, particularly as part of an integrated strategy?” Nearly two thirds (65%) of respondents agreed.

This entry was written by admin, posted on February 26, 2010 at 11:47 am, filed under International Mailing, Mailing, Printing, UK Mailing. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. Dominc Muns
    Posted February 26, 2010 at 4:39 pm | Permalink

    I’ve just seen your post and although its surprised me, we are planning to do our first mailing this year so I guess that supports the statistics!

  2. Retro Sweets
    Posted February 26, 2010 at 4:41 pm | Permalink

    We are going to be doing our first big mailing this year. We did a little trial pre-Christmas and it was really succesful so we are going to ramp it up this year. Love your new website MCM!

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