- 2D Barcode:
- A 2 dimensional barcode. Usually a small square
- 4 Colour print:
- Printing requiring 4 colours Cyan, Magenta, Yellow, Black (CMYK)
- A1 Paper size:
- 594mm × 841mm
- A2 Paper size
- 420mm × 594mm
- A3 Paper size
- 297mm × 420mm
- A4 Paper size:
- 210mm × 297mm
- A5 Paper size:
- 148mm × 210mm
- A6 Paper size
- 105mm × 148mm
- Airmail:
- Airmail is the overseas letter service of Royal Mail available on Public Tariff mail.
- Aspect Ratio:
- The dimension of a mail piece expressed as a ratio of height to length.
- Bangtail:
- That little piece of paper on the back of an envelope that gets removed via perforation and is another opportunity to get your advertising message seen. Commonly seen on credit card envelopes that are included with your monthly invoice.
- Barcode Read Area:
- The clear zone on the lower part of an envelope that must be kept free of printing and symbols except for the barcode itself.
- Barcode:
- A series of vertical full bars and half bars representing Post Code information relative to the address on the mail piece.
- Batch Processing:
- Batch Processing describes the processing of items accumulated over a period (days/week/month) such as coupon response, cheque handling etc., as opposed to processing on a day to day basis. Normally used as an expression within Data Processing but can be applied to any type of commercial activity.
- Bench work:
- Used to describe a process that has not been mechanised. The actions required - applying self-adhesive labels, inserting magazines into polythene envelopes, belly banding etc are performed by hand
- Box No/PO Box No:
- A service of Royal Mail whereby mail may be sent to a business without the necessity to write the full postal address. The format is usually — Company Name, PO Box ???, Town, Postcode.
- BRC/BRE:
- Business Reply Card Business Reply Envelope. A service where a pre-addressed reply envelope is pre-printed with a business address which is used in mailings for the recipient’s use in responding. The design is strictly controlled and must conform to rules laid down by Royal Mail. A Business Reply Service Contract is set up with an initial fee paid for by the applicant and a surcharge on the Postage incurred.
- Bursting:
- The process of separating continuous forms.
- Business to Business:
- General phrase to cover all types of promotional mailings and communications between companies and businesses.
- CO Envelope size:
- 917mm × 1297mm
- C1 Envelope size:
- 648mm × 917mm
- C2 Envelope size:
- 458mm × 648mm
- C3 Envelope size:
- 324mm × 458mm
- C4 Envelope size:
- 229mm × 324mm
- C5 Envelope size:
- 162mm × 229mm
- C6 Envelope size:
- 114mm × 162mm
- Carrier Sheet:
- A sheet of paper that is inserted into a polybag or is polywrapped. It usually contains a personalised address and PPI. Carrier is the term for any piece of paper or printed material which is used to ‘carry’ the address of the recipient. The address on the carrier sheet will normally show through a window or the polythene.
- Cheshire Label:
- These types of labels look like normal white computer paper. A special machine, called the Cheshire machine can cut this paper into label sized strips (usually 3 5/16″ × 1″) and glue them onto mailing pieces. Not used much now as it has been superseded by Inkjetting.
- Cleaned List:
- One that is up to date and free of duplication and unwanted names/addresses.
- Collate/Collating:
- To put together a number of items. Some customers restrict use of this word to cover the collation of items in a specific order.
- Consumer Mailings:
- Mailings directed to private individuals at their home address.
- Control:
- The mail package format/creative that's done the best for you; the one that's yielded the greatest response.
- Cross Folding:
- Using the folder to make two or more folds in one operation — for example A3 to A4 then A4 to A5.
- Customer Bar Coding:
- (CBC) Customer Bar coding is the name given by Royal Mail to the inclusion of the Postcode on an envelope, letter or label in the form of a bar code. This code can then be ‘read’ by automatic sorting machinery. There are very strict limits on the printing of a customer bar code. Only laser printing is acceptable.
