- Response and Fulfillment:
- A service where requests for literature and products come directly to us from the enquirer. The data capture of the details is carried out along with payment processing, and the packing and posting of the item is completed daily or by batch processing.
- RFM (recency/frequency/monetary):
- A key formula used with most databases. It lets direct marketers know the recency and frequency of purchasing, and the amount of money spent by the people in their database.
- Right Angle Fold:
- A type of fold where a mail piece gets folded in one direction, and then in another direction. E.g.. a 17×11 piece getting folded in half to 8 1/2×11 then folded in half (or in thirds), but in the opposite direction, so that the finished size is 8 1/2×5 1/2 (or 8 1/2×3 2/3).
- Roll Fold:
- A type of fold where one side of a piece gets folded inward and then folded inward again at least once more, like you are rolling a piece up.
- Saddle Stitching:
- Stapling a publication from the back to the centre.
- Salutation:
- The opening phrase of a letter. For example:%dd Dear Mr. Smith, Dear John, Dear Sir/Madam, Dear Customer etc.
- Self Seal:
- An envelope which has glue in two places on the envelope. They are not machinable and must be sealed by hand.
- Self-Mailer:
- A mail piece that mails without the use of an envelope. An example of this is an 8 1/2×11 sheet tri-folded, addressed and mailed by itself.
- Serif:
- The short crosslines at the ends of the main strokes of letters in certain type styles.
- Shelf Life:
- The length of time before an item (such as a catalogue) becomes obsolete.
- Simplex:
- In Laser printing, printed on one side of the page only.
- Skew:
- The misalignment or slant of a character, bar, line of characters, or barcode with respect to the bottom or top edge of the mail piece.
- Sortable:
- Data that is presented in a manner which allows it to be sorted into order without any extra processing. For example if the data contains the Postcode in the same position in each record, the data is sortable by Postcode. If not, the data will have to be processed to re-position the postcode so that it becomes sortable.
- Sorting:
- In Direct Mail, the arrangement of pieces in a bulk mailing by Post Code to facilitate processing and more reliable delivery.
- Suppress/Suppression:
- Using information on one or more lists to remove duplication of specific names before a mailing, or to eliminate those undesirable names. Suppressed items are not generally mailed.
- The Bereavement Register (TBR):
- This file is collected in collaboration with local government registrars, law firms, hospitals and funeral directors throughout the UK within 7 days of a death.
- The Deceased Register (TDR):
- This file is collected in collaboration with local registrars throughout the UK at the time a death is registered
- Towns and Cities:
- MCM Direct’s customers are situated in many areas typically: Aldermaston, Aldridge, Alresford, Alton, Andover, Aylesbury, Banbury, Basingstoke, Beckenham, Billingshurst, Birmingham, Borhamwood, Botley, Bourne End, Bournemouth, Bracknell, Bramdean, Brentwood, Brighton, Bristol, Brockenhurst, Caterton, Chandlers Ford, Chesham, Chichester, Christchurch, Cleveleys, Corsham, Coventry, Dorchester, Dundee, East Grinstead, East Peckham, Eastleigh, Epsom, Esher, Exeter, Fareham, Farnborough, Farncombe, Farnham, Fordingbridge, Gosport, Guildford, Hassocks, Havant, Hedge End, Henley On Thames, Hereford, Horsforth, Huddersfield, Ipswich, Leicester, Lingfield, Liphook, London, Lutterworth, Lymington, Lyndhurst, Maidenhatch, Maidenhead, Manchester, Morestead, New Malden, New Milton, Newbury, Newport, Northwich, Odiham, Okehampton, Old Amersham, Oxford, Oxon, Pangbourne, Petersfield, Plymouth, Poole, Portsmouth, Poundbury, Pulborough, Reading, Romsey, Ross On Wye, Salisbury, Sandy, Sarisbury Green, Shaftsbury, Sheffield, Shoreham, Slough, Southam, Southampton, St Albans, Stamford, Stanmore, Stone, Stourbridge, Swansea, Swindon, Tadley, Teddington, Verwood, Wadebridge, Waltham Chase, Wareham, West Thurrock, Wimborne, Winchester, Woking, Wokingham.
- Counties:
- Berkshire, Buckinghamshire, Cheshire, Cornwall, County Durham, Dorset, Essex, Hampshire, Hertfordshire, Kent Lancashire, Leicestershire, Middlesex, Oxfordshire, Staffordshire, Surrey, Sussex, Warwickshire, Wiltshire. We also have overseas customers.
- TPS (Telephone Preference Service):
- An official body with whom a member of the public can register as a person who does not wish to receive Sales or Marketing telephone calls at home.
- Tracking:
- The maintenance of records concerning various aspects of mailings, e.g., response rate, date mailed, location of respondents, etc.
- Tri-fold:
- A type of fold where the sides of a piece both get folded inward, usually one third of the length of the piece.
- Typesetter:
- An individual or company that generates high-resolution text and graphics. The typesetter can produce the high-quality output needed to produce professional-looking printed matter.
- Unsolicited Mailings:
- A mailing which is sent to a private individual where there has been no request for the mail to be sent. There are complex definitions of what constitutes unsolicited mail.
- Walksort:
- A more detailed type of Mailsort where mail is pre-sorted to the Section and Group level in the Postcode. Used for very large consumer mailings.
- Web Press:
- A press that prints on rolls (or webs) of paper instead of single sheets.
- Weigh Counting:
- A method of counting filled envelopes, leaflets, brochures etc. Normally a few items – 2, 5 or 10 according to the material – are carefully weighed. The whole consignment is then weighed and the total number of items calculated.
- White Space:
- Areas on a page that have no printing on them.
- Window Envelopes:
- Envelopes having an opening through which an address printed on an insert is visible.
- Z-Fold:
- Piece is folded inwards once and outwards once, like in the shape of a Z. Not recommended for machine insertion.
